Automagical: OutSnapped's AI-Powered Financial Experience for Intuit
by Nicholas Rhodes,
Last Updated on 07/31/2024
572K total engagements • 1.1M video views • 61% Gen Z audience • 62% TikTok engagement lift
We built a mobile-first AI portrait experience that made personal finance something people actually wanted to share.
The Challenge
Intuit wanted to connect with Gen Z around financial education.
The problem? Most financial content feels like a lecture—and Gen Z scrolls right past it.
The challenge was to create something that felt fun enough to share while still collecting meaningful insights about how people think about money.
The Experience
We built the Automagical Aura Generator, a browser-based AI experience that turned financial habits into personalized portraits.
Participants:
- Opened a link from TikTok, Instagram, or a QR code.
- Took a quick selfie.
- Answered three short questions about their financial habits.
- Received four AI-generated portraits based on their financial "aura."
- Got a branded email with downloadable images and a ready-to-share video.
No app.
No download.
Just a phone and a few minutes.
Why It Worked
People wanted the result.
The portraits looked good enough to post. Instead of asking people to share a campaign, the campaign gave them something worth sharing.
It felt like entertainment.
The quiz felt more like discovering your personality than answering questions about money, making financial education feel approachable instead of intimidating.
It removed friction.
Because everything happened in the browser, people could participate anywhere with a single link.
Everyone got value.
Participants received personalized AI portraits, while Intuit gained first-party insights into how their audience thinks about money.
The Results
- 572K total engagements
- 1.1M video views through influencer partnerships
- 61% of participants were Gen Z
- 62% lift in TikTok engagement
- 15K microsite visits
- 69K website clicks
What We Built
Capability | What It Meant for Intuit |
Web-based AI experience | Accessible anywhere without an app or physical booth |
Custom financial aura quiz | Connected personalized portraits to Intuit's financial education campaign |
Four AI portraits per participant | Multiple shareable assets instead of a single image |
Automated email delivery with video | Instant, branded content ready for social sharing |
First-party data collection | Audience insights gathered through participation |
Thinking About Building Something Similar?
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