Dell Technologies Forum: 5,300 AI Avatars in Two Cities
Dell didn't want attendees to look at their hardware.
They wanted them to use it and walk away with proof of what it could do.
So we built an AI avatar experience that ran natively on Dell laptops. No external rigs. No hidden hardware. Just Dell devices powering real-time AI transformations in front of a crowd.
Dell liked it enough to bring the activation from Toronto to New York.
by Iva Cvetanovska,
Last Updated on 08/06/2026
Attendees stepped up, selected an AI avatar style, and received personalized Dell-branded portraits in seconds.
The Challenge
Dell Technologies Forum attracts CIOs, IT directors, and enterprise architects—people who've seen every expo gimmick.
Dell needed an experience that would stop attendees, create conversation, and show AI running live on Dell hardware. The laptops couldn't just sit on a demo table—they had to become the demo.
Dell transformed its own hardware into the experience, allowing attendees to generate personalized AI avatars powered entirely on Dell laptops.
The Experience
We built an AI avatar experience powered directly on Dell laptops.
Guests joined a short line, watched a live slideshow of attendee avatars, then stepped up for a quick selfie.
An OutSnapped team member guided them through choosing an avatar style, and within seconds they received a personalized, Dell-branded AI portrait.
The result was a hands-on product demonstration that people wanted to participate in—not just watch.
The activation combined AI-powered personalization, branded creative, guided participation, and measurable engagement into one seamless experience.
Why It Worked
The product became the attraction.
Instead of surrounding Dell hardware with an experience, the hardware powered the experience. Attendees weren't just looking at Dell laptops—they were watching them generate AI portraits in real time.
It gave people a reason to stop.
The live slideshow and growing line naturally drew attention, turning the Dell booth into a destination instead of another stop on the expo floor.
It created value beyond the event.
Guests left with personalized AI portraits, while Dell captured first-party data and engagement analytics through email delivery and reporting.
It was built to scale.
After a successful launch in Toronto, Dell reused the same activation in New York with localized creative, proving the experience could travel across multiple Forum events.
What Success Looked Like
The strongest proof wasn't a dashboard.
It was the fact that Dell brought the activation back for a second city.
Across Toronto and New York, the experience generated:
- 5,300+ AI portraits created
- Multi-city deployment across two Dell Technologies Forums
- A reusable activation built around Dell's own hardware
The activation succeeded because it showcased the product, attracted attendees naturally, delivered lasting value, and scaled seamlessly across multiple events.
What We Built
Capability | What It Meant for Dell |
AI avatar experience powered on Dell laptops | A live demonstration of Dell hardware running AI in real time |
Fully branded Forum creative | Every portrait reinforced Dell Technologies Forum branding |
Guided capture with live slideshow | An experience that attracted attention and rewarded participation |
Email delivery with first-party data capture | Personalized content plus measurable engagement for Dell |
Contact Us
Want Your Product to Be the Experience?
If you're planning a tech conference or roadshow, your product doesn't have to sit on a pedestal. Let's build an experience that puts it to work.