The financial sector has long grappled with gender bias and lack of diversity in its imagery and representation. AI systems trained on historically biased data often perpetuate these stereotypes, resulting in the underrepresentation of women and minorities. Recognizing this issue, SoFi, a personal finance company, sought to address it through their 'Face of Finance' campaign. Their goal was to create a more inclusive and diverse representation in financial imagery.
To tackle this challenge, SoFi partnered with OutSnapped, a leader in AI Photo Booth technology, to develop an innovative and inclusive solution. OutSnapped's AI Photo Booth offers a unique three-step process: "Snap, Process, Share," ensuring diverse and representative AI-generated imagery.
The 'Face of Finance' campaign was launched at Brookfield Place in NYC's financial district. Our AI Photo Booth engaged over 450 passersby, generating nearly 2000 AI-enhanced images and leveraging advanced analytics to ensure precise and diverse representation.
Through this collaboration, we learned the power of AI in promoting inclusivity. Our advanced intelligence analytics revealed significant engagement and diverse representation:
This highlighted the importance of diverse representation and demonstrated how technology can drive meaningful change.
The 'Face of Finance' campaign produced significant engagement and sparked crucial conversations about gender representation in finance. It demonstrated how AI could challenge stereotypes and promote diversity. Importantly, this activation contributed to retraining AI models with more inclusive data, helping to correct historical biases.
By addressing gender bias and promoting diversity, the campaign set a new standard in event photography technology. OutSnapped is committed to leading the way in capturing, sharing, and engaging with memories, ensuring every event is memorable and inclusive.
