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Automagical: OutSnapped's AI-Powered Financial Experience for Intuit

The Challenge

In an era of rapid technological advancements, brands struggle to engage tech-savvy Gen Z consumers with traditional marketing. To bridge this gap, Intuit collaborated with Movement Strategy for creative direction and OutSnapped for groundbreaking AI technology. By successfully connecting with and engaging younger audiences, the teams discovered the power of combining technology, finance, and creative storytelling to reinvigorate perceptions of finance among younger audiences.

Illustration depicting the future trajectory of AI in marketing, inspired by Intuit's campaign.

Strategy

Intuit's "Automagical" campaign featured an AI-powered microsite with OutSnapped’s patent-pending AI photo booth web applet, allowing users to interact with AI-generated avatars and receive tailored financial insights. This innovative approach successfully engaged younger audiences, demonstrating the connecting power of storytelling to make finance more accessible and uniquely tailored to their user personal experience.

What We Learned

Our collaboration with Movement Strategy and Intuit demonstrated the impact of AI in crafting personalized and engaging user experiences. The campaign's success with Gen Z emphasized the value of integrating advanced technology with creative storytelling to resonate with younger audiences. Insights from user interactions refined AI recommendations, enhancing their relevance and effectiveness.

Infographic summarizing the success and key metrics of Intuit's Automagical campaign.

Outcomes

  • Microsite Traffic: Attracted 15,000 visits.
  • Engagement: Generative AI content achieved approximately 572,000 engagements.
  • Gen Z Reach: Represented 61% of the total audience.
  • Influencer Impact: Collaborations resulted in 1.1 million video views across social platforms.
  • Transformative Potential: Highlighted the ability of Generative AI to revolutionize marketing and enhance personal finance understanding, setting a new standard in digital marketing.

This success underscored the campaign's reach and the transformative potential of Generative AI in marketing. The initiative enhanced understanding of personal finance, making it relatable and accessible to a broader audience. The "Automagical" campaign set a new benchmark in digital marketing, showcasing how AI and creativity can transform user engagement.

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See how innovative AI solutions and creative storytelling captivated a new generation and redefined financial user engagement.
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