Pictor, a new OutSnapped partner brand, tasked our team with generating buzz around its interactive Trading Card Experience at PBX in Las Vegas. Launching a product in a crowded space, especially at a conference dominated by established software giants, is no easy feat. As a startup in the experiential marketing tech space, Pictor needed to break through the noise. OutSnapped helped catalyze the brand’s Effortlessly Extraordinary campaign by designing three experiences that came together as one cohesive moment in time. The goals were clear: spark meaningful engagement to build brand awareness and capture high-quality leads to support sales and long-term remarketing efforts.
We designed activations that brought Pictor’s potential to life in ways attendees could see, feel, and remember. With a packed PBX floor and countless competitors vying for attention, our strategy focused on reaching three key audience segments: curious first-timers, seasoned decision-makers, and even tired repeat attendees. For each group, we created moments of surprise and delight designed to cut through the noise and leave a lasting impression. We created three fully branded, generative AI-powered experiences that produced premium collectible trading cards, delivered through three distinct touchpoints: In-Person, On-Site Digital Access, and Keynote QR Activation. Each experience was designed to meet attendees where they were, physically and emotionally, offering a personal and accessible way to engage. By providing options, we empowered guests to participate in the format that felt most comfortable and exciting, maximizing reach and resonance long past the activation.
Experience 1: In-Person Trading Cards
We built a custom-wrapped, high-touch photo booth staffed by the highly trained and friendly OutSnapped team. Guests were lead through answering playful prompts, posed for a portrait, and left with a physical high-quality premium collectible card. Each card included:
Experience 2: On-Site Digital Access
To keep lines short and participation high, a second self-guided booth offered the same creative journey in a fast, digital format. Guests followed on-screen prompts, snapped selfies, and received their cards via email. Their creations appeared instantly on a nearby large display, giving them 15 seconds of fame. Many took videos for social sharing, amplifying reach beyond the booth.
Experience 3: Keynote QR Activation
During Pictor’s live keynote, the founder invited the entire audience to scan a QR code and participate from their seats. Attendees followed micro-prompts on their phones, submitted selfies, and watched as their results appeared in a real-time slideshow behind the speaker. The room held just 100 people, but we recorded 125 unique sessions through the QR activation. This suggests that some attendees engaged more than once or shared the experience with others outside the room. The result was a dynamic, co-created moment that brought Pictor’s tech to life on the big stage and continued to generate interest beyond it.
Experience 4: Post-Event Outreach
The engagement didn’t end with the event, it evolved. Pictor’s activation was designed with long-tail impact in mind. After the keynote and physical in-person booth experiences, guests received their personalized AI-generated trading cards via email and text, giving them the opportunity to revisit, save, and share their creations. Beyond direct delivery, we extended the experience through targeted Facebook and Instagram campaigns, as well as social messaging. These channels invited guests and lookalike audiences to create additional outputs, driving further engagement through platforms they already use daily. This seamless follow-up turned a moment on the PBX floor into an ongoing digital ripple, reinforcing Pictor’s presence long after the event concluded.
These three activations allowed OutSnapped and Pictor to capture a full spectrum of engagement styles, ranging from premium physical takeaways to quick-share digital content and large-scale participation. With premium design and output quality, Pictor’s cards stood out dramatically from competing experiences at the event. Attendees were often seen comparing their exclusive cards, sparking conversations that naturally extended the brand’s reach beyond the booth. Beyond high interaction, the experience also delivered valuable and deep audience insights, with users across all channels voluntarily sharing demographic data. The result was a campaign that wasn’t just flashy. It was smart, scalable, and all-encompassing.
