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OutSnapped's AI Photo Booth Redefines the 'Face of Finance' in Partnership with SoFi

sofi case study Ai Photobooth

The Problem

The financial sector has long grappled with gender bias and lack of diversity in its imagery and representation. AI systems trained on historically biased data often perpetuate these stereotypes, resulting in the underrepresentation of women and minorities. Recognizing this issue, SoFi, a personal finance company, sought to address it through their 'Face of Finance' campaign. Their goal was to create a more inclusive and diverse representation in financial imagery.

Sofi case sttudy outsnapped ai photobooth

What We Did

To tackle this challenge, SoFi partnered with OutSnapped, a leader in AI Photo Booth technology, to develop an innovative and inclusive solution. OutSnapped's AI Photo Booth offers a unique three-step process: "Snap, Process, Share," ensuring diverse and representative AI-generated imagery.

Key Features:

  • Advanced Facial Analysis: The system considers diverse skin tones, facial features, and expressions, counteracting historical biases in AI training data.
  • AI-Driven Image Enhancement: OutSnapped uses AI to quickly produce high-quality visuals by processing input images and enhancing them with backdrops, overlays, and aesthetics. These tools help create diverse and representative images.

Campaign Execution:

The 'Face of Finance' campaign was launched at Brookfield Place in NYC's financial district. Our AI Photo Booth engaged over 450 passersby, generating nearly 2000 AI-enhanced images and leveraging advanced analytics to ensure precise and diverse representation.

What We Learned

Through this collaboration, we learned the power of AI in promoting inclusivity. Our advanced intelligence analytics revealed significant engagement and diverse representation:

  • 446 Shareable Videos: Equivalent to 90 total minutes of content.
  • Social Reach: Estimated reach of 48,508 and 154,824 total impressions.

This highlighted the importance of diverse representation and demonstrated how technology can drive meaningful change.

The results of the 'face of finance' ai photo booth campaign.

Meaningful Impact

The 'Face of Finance' campaign produced significant engagement and sparked crucial conversations about gender representation in finance. It demonstrated how AI could challenge stereotypes and promote diversity. Importantly, this activation contributed to retraining AI models with more inclusive data, helping to correct historical biases.

By addressing gender bias and promoting diversity, the campaign set a new standard in event photography technology. OutSnapped is committed to leading the way in capturing, sharing, and engaging with memories, ensuring every event is memorable and inclusive.

Dive deeper into OutSnapped’s partnership with SoFi

Discover the full details of the 'Face of Finance' campaign, see advanced AI features, and learn about the impactful results.
Learn More Here
Illustration depicting the future trajectory of ai in marketing, inspired by intuit's campaign.
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