Another crucial facet of planning is choosing an event platform. Your platform can make or break your audience’s experience. There exists a vast selection of digital event platforms that each offer their own set of opportunities, features, interfaces, and restrictions–so choose wisely! Some important considerations to take into account include:
OutSnapped’s Interactive Virtual Photo Booth
One of the easiest traps to fall into is merely speaking at your audience instead of allowing them get involved with the experience themselves. Just because you’re not in the same room doesn’t mean you can’t reach the same level of connection. For example, open dialogues, Q&A sessions, games, friendly competitions, networking opportunities, and live entertainment can be amazingly effective in keeping the attention of your attendees. Even something as simple as implementing a Virtual Photo Booth can open the door to tons of new possibilities and help your audience feel closer to one another.
Getting sponsors involved can be a key element in the success of your event, and it can certainly be a win-win situation. Because your event is a means for them to spread the word about their company or brand they have a stake in the event and might be willing to offer new ideas or resources to help increase audience interest. So don’t be afraid to reach out and collaborate with your sponsors; after all, they want the event to be successful too!
Don’t forget to add a cherry on top of all the goodness of your event! Put in a little extra effort to delight your viewers with something unexpected and exciting. For example, a relevant surprise guest or a big announcement. Perhaps you or your business recently reached a milestone or accomplished something positive, something that makes the event extra special; share that with your audience! Not only does this lift spirits and keep a high energy level, but your attendees will also walk away feeling like they were part of a unique moment in time.
Finally, it’s always a great rule of thumb to follow up. End your event with closing remarks, expressions of gratitude, and a recap of the festivities. If possible, making a recording available immediately after your event can be incredibly helpful for your attendees who missed a section, want to reflect upon what they’ve learned, or are simply engaging from a different timezone. Your captured content will also create opportunities for you to reach out to your guests with updates. Be sure to reiterate your mission statement and share some event stats and highlights. Always, make sure your audience knows that the time they invest in you has been worthwhile!