Open your phone and take a look at your favorite selfie. What separates that stunning snap from any of the other photos taking up space on your phone?
We asked photographers, and they all agreed—great lighting is the secret to all the most sharable selfies on social media, and you don't need a studio to achieve it.
The key is an iPad ring light.
A ring light is a bright, donut-shaped device that casts a flattering, even glow on a photo's subject. Every contemporary influencer has a ring light as part of their home recording setup. Now guests at your event can capture professionally lit, infinitely shareable selfies that will make them—and your brand—look incredible.
If you haven't included an iPad ring light at your event, tradeshow, launch party, or gala, you're missing out on building organic relationships with your target market. A single great photo is a gateway to building warm, authentic social media relationships through remarketing.
We've curated this list to help you learn the ins and outs of providing a creative and compelling photo booth with ring lighting at your next big event. Your next customer might be one stellar selfie away from conversion. Keep reading to learn why professional lighting is key to expanding your brand.
When you host an event, the odds are high that nearly every guest is carrying a smartphone in their pocket. The phone is a unifying element whether your attendees are enthusiastic college students or austere donors at a charity event. When every guest can take and edit their own high-quality HD photo at any time, why would they choose to engage with your branded photo booth experience?
The key is guaranteeing that your photo booth makes them look better than their phone's camera alone. An iPad photo booth stand with light will flatter every guest, helping capture stunning images that their phones could never replicate.
Even well-lit traditional booths cannot provide the crystal clear brand experience of an iPad photo booth. The old-school booths rely on large, clunky backdrops that take up space. Some rely on branded photo frames, which tend to end up in the trash.
Most importantly for brands, traditional, physical photos seldom end up on social media platforms. If nobody sees the images, are they even useful marketing tools?
A contemporary photo booth experience makes it easier than ever to incorporate digital backdrops, lower thirds, hashtags, logos, and more directly into each image. Best of all, guests can quickly and automatically add their best shots to social media. The best ring booths take up virtually no space at your event but make waves online.
All that to say, the iPad ring light photo booth is here to stay.
If you've ever taken a selfie with a ring light, you already know the difference that professional lighting can make. The magic of any high-quality ring light is in its shape. It lights subjects evenly, eliminating unattractive shadows, obscuring facial blemishes, and highlighting the eyes.
In fact, the ring-shaped light casts what professionals call a "catchlight." This is a halo-shaped reflection that shows up in ring light images. Next time you browse an influencer's content, look for the halo catchlight, and you'll notice how it makes their entire face glow.
The light itself surrounds the camera's lens, making every capture clearer, sharper, and easier to see. When a subject is well-lit, apps and AI software can easily find the edges, seamlessly incorporating them into digital environments, frames, backgrounds, and more.
In other words, photobooth rings can make any individual look more polished, professional, and glamorous.
When you incorporate a photo booth ring light (with some additional branding elements from OutSnapped), every subject will look like a stunning brand ambassador. When attendees look great in a photo, they're more likely to share it far and wide. That means your branded content, logos, and custom hashtags are more likely to end up in front of a massive global audience.
You've heard that "video killed the radio star." Now video, along with animated gifs and Boomerangs, are on their way to killing the static image. Guests can capture memories in motion when a mighty iPad powers your event's ring booth.
When you work with a company such as OutSnapped, you can incorporate video experiences directly into your event. They can help you set up a real-time gallery, so everyone in attendance can check out the latest shots. OutSnapped will even turn the evening's most dynamic moments into a visually stunning mosaic or slideshow that situates your brand front and center.
This extra energy is even more critical at virtual or hybrid events. It can be challenging to help guests feel included when they're sitting behind a screen miles away from your event (and each other). A virtual booth utilizing iPad ring lights helps boost engagement, inclusion, and connection, with customization and sharing options accessible to all attendees.
Once an image is out in the world, it's possible to track its journey. OutSnapped professionals can help you gather and analyze the data that will make digital remarketing a snap.
Each OutSnapped ring light booth comes with custom data capture capabilities. This starts when users step up to use the booth. Every subject begins by entering their email address to receive a copy of their photos.
Guests are hungry to see their amazing photos, videos, gifs, and looping boomerangs. Nearly everyone opens the email following the event. If you include a compelling call to action in your follow-up email, remarketing takes care of itself.
OutSnapped will help you curate a contact list, allowing you to solicit feedback, share special offers, send out birthday discounts, and more. Your relationship begins with one great selfie.
If you're ready to offer your guests an engaging ring light photo booth experience with OutSnapped, you'll have plenty of options when it comes to bringing the booth to the party. Your attendees will love the sleek, modern look of the rentable FutureFoto booths. The FutureFoto booth takes up almost no space but allows guests to take and share unlimited photos, gifs, boomerangs, videos, and more.
OutSnapped can even provide a suitcase full of props to make every photoshoot more fun, interactive, and memorable. If we don't have what your guests are seeking, don't worry. The FutureFoto experience allows participants to access custom augmented-reality props, which they won't find anywhere else.
OutSnapped offers other rentable experiences, too, from the FotoRover (the first mobile photo booth) to the classic vintage photobooth experience (with a few digital upgrades). You might even try the 360° Video Booth, which uses the same high-end photo booth ring lights to create a whole-body video experience.
When you use a great light for your photo booth, tons of amazing photos end up online after the event. No one can resist sharing their stunning snaps when the result is so flattering. With photo booths from OutSnapped, guests can share images seamlessly right from the booth itself.
From there, the ball is in your court. You'll receive a stats each time a branded image makes its way to Instagram, Facebook, Twitter, or other social sharing apps. Begin building relationships by liking, commenting, and reposting the best photos.
An iPad ring light photo booth is physically compact, with no physical backdrop required. You can even include a photo booth at your outdoor event when you use a powerful enough iPad ring light. The light itself is compelling and attractive, drawing guests to investigate and interact, no matter the size of the space.
A picture on its own is worth a thousand words. Imagine how many stories you can tell when you include an iPad Ring Light at your event, allowing guests to capture gorgeous, sharable photos with your brand message front and center. It may be the simplest and most organic way to connect with your target audience without sacrificing fun.
With OutSnapped, setting up a compelling photo booth experience has never been easier. They'll provide on-site or remote support for in-person, virtual, or hybrid events. Reach out to learn how OutSnapped can inspire your guests with a creative photo booth experience unlike any other.