Photo marketing is the new word-of-mouth. You can have the best products and services in the world; you can do work that matters. But, until you have a sustainable business everything is tentative. Photo marketing is a step retail brands can take right now to move potential customers into the sales funnel.
Ads, promotions, discounts and the other tools in the marketing toolkit are expensive. Some promos are temporary. Others are heat without light. However, user generated content, and photo marketing in general, is durable. Virtual marketing is an incredible value because it pushes on sales,
search rank, public relations, brand marketing and social's promise of greater amplitude and reach. User generated content saves money on the design costs of promotions while building post-sale customer lists. More, these customer endorsements still matter to anyone looking for social proof.
