Working in partnership with Marriott’s creative team, five unique photo experiences were conceptualized and created in five separate locations to “transport” Marriott employees and hotel guests to travel destinations around the world.
We used digital overlays to brand content created with the new loyalty logos and messaging to boost brand awareness.
Immediately after the content was captured, users were encouraged to share it directly with major social channels, creating exposure for the program throughout their social networks.
Photo experience guests were also linked to a content hub where they were able to view the experiences happening in real-time at the other locations.
