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Summer 2023 Event Trends: Unveiling Your Secret Weapon for Unforgettable Experiences

by Nicholas Rhodes
Last Updated on April 24, 2023
A vibrant collage of summer event elements, featuring outdoor venues, diverse attendees, immersive technologies, sustainable practices, and engaging activities.


As we approach summer 2023, the events industry is brimming with innovative ideas and new trends. With a focus on virtual event software, sustainable practices, and creative event planning, this summer promises to be one for the books. OutSnapped, your secret weapon for exceeding KPIs and crafting unforgettable shareable event photos and videos, is here to guide you through the most prominent trends and industry predictions. So, let's explore the summer 2023 event trends and see how empathy, trust, partnership, and authority can empower your events.

1. Outdoor and Open-Air Events

Summer 2023 is all about embracing the outdoors and taking advantage of open-air spaces. As event planners continue to prioritize health and safety, outdoor venues offer fresh air, natural beauty, and ample space for social distancing. Special Events reveals that rooftops, gardens, and experiential pop-ups are among the top spring and summer 2023 event trends to watch. By partnering with OutSnapped, you can tap into our extensive knowledge of unique outdoor venues, ensuring your event stands out and leaves a lasting impression.

2. Embracing the Hybrid Event Model

As noted in our previous section, hybrid events continue to be a popular choice for planners looking to maximize reach and engagement. The warm summer months offer an ideal opportunity to combine in-person outdoor gatherings with virtual components, catering to a diverse range of attendee preferences. According to Bizzabo, 73% of event organizers plan to incorporate a virtual component into their events in 2023. InEvent echoes this sentiment, stating that "hybrid events will continue to dominate the scene."

Event organizers setting up sustainable materials and practices, such as solar panels, recycling bins, and eco-friendly decorations.
Incorporating sustainability and eco-friendly practices in summer events.

3. Sustainability and Eco-Friendly Practices

With summer events often taking place outdoors, there's an increased focus on incorporating sustainable practices into event planning. BizBash emphasizes the importance of green events, stating that "sustainable practices are becoming a staple in the industry." From using eco-friendly materials to minimizing waste and promoting carbon offset initiatives, OutSnapped can help you adopt sustainable practices that resonate with your attendees and demonstrate your commitment to the environment.

4. Interactive Entertainment and Experiences

Summer is the perfect time to engage attendees with interactive entertainment and experiences. Whether it's through outdoor games, live performances, or immersive art installations, interactive elements can create memorable moments and foster networking opportunities. PartySlate suggests incorporating unique food stations, interactive displays, and engaging activities to create an immersive event experience. OutSnapped's expertise in crafting dynamic and engaging experiences ensures that your summer events will captivate attendees and deliver lasting memories.

Attendees using sanitization stations at a safe summer event in 2023
Prioritizing health and safety at summer 2023 events with sanitization stations and touchless ticketing solutions

5. Focus on Health and Safety in Event Trends 2023

As we continue to navigate the pandemic, prioritizing the health and safety of attendees remains a top concern. For summer events, this may include implementing touchless technologies, virtual ticketing, sanitization stations, and outdoor event spaces to ensure a safe event environment. OutSnapped is well-versed in the latest health and safety protocols and can help you implement measures that will instill confidence and comfort in your attendees.

6. Personalization and Customization are Top Event Trends for 2023

In an era where attendees expect tailored experiences, personalization and customization are key to creating memorable events. Digital Journal highlights the importance of data-driven insights and customization, stating that "attendee experience personalization will be at the forefront of event trends." OutSnapped can help you leverage attendee data to create tailored experiences, from personalized event agendas to customized content and activities, ensuring your summer events resonate with each attendee.

An interactive entertainment experience, featuring attendees engaging with augmented reality and immersive audio-visual technologies.
Innovative immersive technologies are transforming trending summer event experiences.

7. Immersive Technology and Audio-Visual Summer Event Trends

Immersive technology, such as augmented reality (AR) and virtual reality (VR), as well as cutting-edge audio-visual trends, are expected to play a significant role in summer 2023 events. UC Today lists several top audio-visual trends for 2023, including LED walls, projection mapping, and holography. With OutSnapped's expertise in integrating innovative technology into events, you can create immersive experiences that transport attendees to new worlds and captivate their senses.

8. Mobile and Web Event Analytics

As the events industry continues to evolve, it's essential to leverage mobile and web event analytics to measure success and inform future planning. Street Buzz discusses the growing importance of event analytics, with a focus on real-time data and detailed insights. OutSnapped can provide you with the tools and expertise needed to track event performance and make data-driven decisions, ensuring your summer events are optimized for success.

Attendees experiencing a tropical island vr brand activation at a summer 2023 event
Immersive brand activations: the future of summer 2023 event trends

9. Experiential Marketing and Brand Activations

Experiential marketing and brand activations are set to make a splash in summer 2023, with events focusing on creating memorable, shareable moments that drive brand engagement. Inventiva highlights the growing importance of experiential marketing, noting that "brands are investing in experiential marketing to create lasting impressions." OutSnapped can help you design and execute captivating brand activations, ensuring your summer events generate buzz and build brand loyalty.

10. Creative Catering and Unique F&B Experiences

Food and beverage experiences are an essential element of any event, and summer 2023 will see a focus on creative catering options and unique F&B experiences. Timely suggests that event planners should "pay attention to the gastronomic aspect of the event," incorporating food trucks, farm-to-table menus, and interactive cooking stations. OutSnapped can help you curate exceptional culinary experiences that delight attendees' taste buds and elevate your summer events to new heights.

The Importance of Inclusivity and Accessibility is Finally Being Recognized More Than Ever. Certified Deaf Interpreter Interprets at Coachella Festival

11. Inclusivity and Accessibility

Inclusivity and accessibility are becoming increasingly important in the events industry, ensuring that all attendees feel welcome and accommodated. Bizcommunity highlights the significance of creating inclusive events, stating that "a diverse and inclusive event is not only ethically right but also brings about fresh perspectives and ideas." OutSnapped can assist you in implementing accessibility measures and fostering an inclusive environment, guaranteeing that your summer events cater to a wide range of attendees and celebrate diversity.

12. Flexible Event Spaces and Modular Design

As event trends evolve, flexible event spaces and modular design are becoming increasingly popular. These adaptable spaces can be easily reconfigured to accommodate various event formats and sizes, providing a versatile solution for summer events. The SEM Weekly explores the rising demand for party equipment rentals, which can be used to create customizable event spaces. OutSnapped can help you design flexible event layouts that adapt to your needs, ensuring your summer events remain dynamic and engaging.

Audience enjoying a hybrid summer event with virtual entertainment in 2023
Experience the fusion of virtual and in-person entertainment at summer 2023 events

13. Virtual Entertainment and Performances

With the continuing popularity of virtual and hybrid events, virtual entertainment and performances are set to make a significant impact in summer 2023. The SEM Weekly reports that key players in the virtual entertainment market are embracing new technologies and strategies to deliver captivating performances to online audiences. OutSnapped can help you integrate virtual entertainment into your summer events, providing engaging experiences for both in-person and remote attendees.

14. Social Media Integration and User-Generated Content

Social media integration and user-generated content are becoming essential components of successful events, encouraging attendee engagement and amplifying the reach of your summer events. AZ Big Media discusses the importance of incorporating social media into events, emphasizing the need for shareable moments and user-generated content. OutSnapped can help you create social media-worthy experiences and implement strategies to encourage user-generated content, ensuring your summer events gain traction and visibility online.

A gamified event experience, with attendees participating in interactive games, networking activities, and collaborative challenges.
Fostering engagement and interaction through gamification and networking opportunities in summer events.

15. Gamification and Networking Opportunities

Gamification and networking opportunities are crucial elements for fostering attendee engagement and interaction during summer events. SpotMe explores the power of gamification in events, stating that "gamification is a great way to motivate attendees and make learning fun." OutSnapped can help you design engaging games and networking activities that encourage interaction, collaboration, and fun, ensuring your summer events are both entertaining and productive.

16. Captivating Photo Booths: A Summer 2023 Event Trend to Watch

Outsnapped photo booths provide instant sharing
Photo Booths & Video Booths Provide Instant Social
Sharing to TikTok, Instagram Reels and YouTube Shorts.

Incorporating awesome photo booths by OutSnapped.com is another game-changing trend for Summer 2023 events. With the ever-growing popularity of social media platforms like TikTok, YouTube Shorts, and Instagram Reels, attendees seek unique and engaging content to share with their followers.

OutSnapped's innovative photo booths offer customizable from slow motion 360 videos to backdrops, filters, and effects, enabling users to create dynamic and shareable photos and videos tailored to their personal style. For example, at a recent beach-themed event, OutSnapped provided an interactive surfboard photo booth, where attendees could pose as if they were riding the waves, creating fun and shareable content for Instagram Reels.

At another event, they integrated a 360-degree video booth, which generated buzz on TikTok as users captured slow-motion spins and dramatic group shots. These photo booths enhance event experiences and provide an organic way for attendees to promote the event, increasing brand visibility and generating buzz across various social media channels. Don't miss out on this opportunity to elevate your summer event with OutSnapped's cutting-edge photo booth technology.


Summer 2023 promises to be a season of innovation and excitement in the events industry. By embracing these trends and partnering with OutSnapped, your secret weapon for success, you can create unforgettable summer events that exceed your KPIs and delight your attendees. From outdoor gatherings and hybrid events to sustainability and interactive experiences, these trends offer fresh inspiration and opportunities to make your summer 2023 events truly memorable. OutSnapped is dedicated to guiding you through this dynamic landscape, providing empathy, trust, partnership, and authority to ensure your events shine. So, let's make this summer one for the history books with exceptional events that captivate and inspire.

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