Learn How to Plan a Photo Booth Experiential Marketing Campaign

by OutSnapped
Last Updated on November 29, 2022
Why you should run a photo booth experiential marketing campaign

Are you looking for a new and exciting way to market your business? Well, you should consider experiential marketing. Also known as "engagement marketing," this type of marketing is about creating unique brand experiences that will engage and excite consumers. 

Photo booths are an excellent way to achieve this goal. This blog post will discuss how you can use photo booths for experiential marketing. We'll also look at some of the benefits of using this marketing strategy. 

Finally, we'll also provide some tips on how you can create a compelling photo booth marketing campaign. Keep reading further as we explore more!


What Is Experiential Marketing?

Experiential marketing is a type of marketing that focuses on creating unique and exciting brand experiences that consumers will remember. You can do that in many ways, but photo booths are an excellent option. 

Photo booths offer a fun and interactive experience to help your brand stand out. Plus, they're perfect to use for your social media marketing campaigns. 

Consumers can take photos in the photo booth and then share them online, which will help to spread awareness of your brand. 

Experiential marketing can also involve other activities, such as product demonstrations, contests, and more. This marketing type is about creating a branded experience that consumers will remember and want to share with others. It's perfect for businesses that want to increase brand awareness and create a more positive image for their company.


How Effective Is Experiential Marketing for Your Brand?

Several studies have been conducted on the effectiveness of experiential marketing. The results show that this type of marketing can be highly effective for businesses. 

One study found that consumers with a positive brand experience are significantly more likely to purchase that brand. Additionally, another study found that experiential marketing can lead to a increase in brand awareness. And finally, a survey conducted by Event Marketing Institute found that 78% of consumers say that they are more likely to purchase a product after experiencing it firsthand. 

As you can see, experiential marketing is a highly effective way to market your business. Not only will it help to increase brand awareness, but it can also lead to more sales.


How to Measure Experiential Marketing Results?

You can measure the results of your experiential marketing campaign in several ways. These are a few ideas on how to measure the outcomes:

Track Social Media Mentions

Tracking social media mentions is a great way to see how much buzz your campaign generates. You can use a tool like Hootsuite or Google Alerts to track social media mentions.

Count the Number of Photo Booth Visitors

Suppose you're running a photo booth experiential marketing campaign. In that case, you can use OutSnapped's Real-Time Analytics to track the number of people who visit the photo booth. That will give you an idea of your campaign's popularity and how many people are exposed to your company. You can event used AI (artificial intelligence) powered visual analytics to glean data on age and sex of your event guests.

Conduct Surveys

After your experiential marketing event, you can conduct surveys to get consumer feedback. This feedback can help you to improve your next marketing event.

Track How Many Sales Are Generated

This metric is probably the most important one to track. Tracking how many sales are generated as a result of your experiential marketing campaign would be best. That will give you an idea of how effective your campaign is.

As you can see, there are many ways to measure the results of your experiential marketing campaign. By tracking these metrics, you can see how effective your campaign is and make improvements for future events.


How to use photo booths for experiential marketing

How to Use Photo Booths for Experiential Marketing?

Now that you know a little about experiential marketing let's look at how you can use photo booths for this purpose. Here's a comprehensive list of the following:

Choose the Right Type of Photo Booth

First of all, it's essential to choose the right photo booth. There are many different types of photo booths on the market, so you'll need to choose one that will fit your needs. Here are a few of the different kinds of photo booths:

Traditional photo booths: These are the classic photo booths you're probably familiar with. They usually have a curtain that people can step into to take photos.

Open-air photo booths: These photo booths are becoming more popular. They don't have a curtain, so people can take photos without feeling enclosed.

360 Degree Video Booths: Guests step on the platform and a high-definition video camera revolves 360 degrees around them to capture video. 360 video booths are perfect for clients who want their guests to create cutting edge and HIGHLY SHAREABLE memories at their events!

Social media photo booths: These photo booths are perfect for businesses that want to increase their social media presence. They allow people to take photos and share them directly on social media.

Virtual & hybrid photo booths: These photo booths are perfect for businesses that want to offer a unique and interactive experience directly on their own devices. Imagine a branded camera in each of your event guests' pockets.

Premium Studio: These photo booths are ideal for businesses offering a high-end experience. These custom experiences range from Red Carpet Glambots to professional headshot sessions and include professional lighting and cameras.

As you can see, many different types of photo booths are on the market. Therefore, it's essential to choose the right one for your needs. 

First, consider the kind of event you're hosting and the goals you want to achieve. Then, choose a photo booth that will fit those needs.

Decide if You Want a Branded Photo Booth Experience

Coca cola branded photo booth experiences
COCA COLA Branded Photo Booth Experiences

Another critical decision you'll need to make is whether or not you want a branded photo booth. A branded photo booth has your company's name, logo, or other branding elements. That is a great way to increase brand awareness and create a more positive image for your brand. 

Of course, it's also more expensive than a non-branded photo booth. So if you're on a tight budget, you may want to consider a non-branded photo experience. However, a branded one is worth the investment as it adds a memorable experience for your company.

Choose the Right Location

Another important factor to consider is the location of your photo booth. You'll need to choose a convenient place for your target audience. For example, if you're targeting young adults, you'll want to select a popular location with this demographic. 

Think about the types of events or places that your target audience frequents. Then, choose a spot for your photo booth that will be convenient for them.

Set Up the Photo Booth

Once you've chosen the right photo booth and location, it's time to set up the photo booth. 

First, ensure the photo booth is set up conveniently for your target audience. For example, suppose you're targeting families. In that case, you'll want to ensure that the photo booth is easily accessible for parents and children. 

You'll also want to make sure that the photo booth is set up in a visually appealing way. You want people drawn to the photo booth and to take photos.

Promote the Photo Booth

Once the photo booth is set up, you'll need to promote it. There are many ways to promote a photo booth. For example, you can market it through social media, print ads, or word-of-mouth. 

You'll need to choose the promotion methods that are most effective for your target audience.

Collect Data

One of the most incredible benefits of photo booth marketing is that it allows you to collect data. 

This data can improve your marketing strategy. For example, you can use the data to determine the most effective promotional methods. You can also use the data to target your marketing efforts more effectively.

Photo booth marketing is a great way to increase brand awareness and create a favorable image for your business. It's also a great way to collect data that can improve your marketing strategy. Consider a photo booth experiential marketing campaign if you're looking for a new and exciting way to market your business.


Marketing strategies and clever ideas for your photo booth event

Marketing Strategies and Clever Ideas for Your Photo Booth Event

So, you want as much engagement as possible around your photo booth event. Here are some ideas for making your photo booth the hit of any party while promoting your brand to new heights. This marketing strategy is pre-event and during-event tips:

1. Pre-Event Marketing

Start marketing your photo booth event well in advance. Doing this will ensure that people have the opportunity to clear their schedules and make arrangements to attend.

2. Create a Hashtag

Creating a hashtag for your event is a great way to promote it on social media. Be sure to include the hashtag in all of your marketing materials. Also, encourage people to use the hashtag when posting event photos.

3. Send Out Email Invitations

Do you have an email list? If so, use it! Send out invitations to your email list and encourage people to forward the invitation to their friends. 

Include all the essential details about the event in the invitation.

4. Promote on Social Media

Make sure to promote your photo booth event on your social media channels. Use eye-catching visuals and include a link to your Eventbrite page if you have one.

5. Distribute Flyers

Another great way to promote your photo booth event is to distribute flyers in high-traffic areas. Include all the important details about the event on the flyer.

6. Create a Facebook Event

Creating a Facebook Event is a great way to promote your photo booth event to your Facebook fans. Be sure to promote this event in Facebook groups and on your other social media channels.

7. Promote on Your Website

If you have a website, promote your photo booth event on it. Include all the essential details about the event on your homepage and a link to your Eventbrite page.

8. Hang Up Posters

Hang up posters in high-traffic areas to promote your photo booth event. Include all the important details about the event on the poster.

9. Talk About It

Be sure to mention your photo booth event whenever you have the opportunity. Tell your friends, family, co-workers, and anyone else who will listen. The more people you can get talking about the event, the better.

10. Contact Local Media Outlets

If you want to generate some buzz for your photo booth event, consider contacting local media outlets. They may be interested in doing a story about it.

11. Send Out Press Releases

Press releases are a great way to generate interest in your photo booth event. So, these are great for getting your brand and website more exposure online.

12. Have a Contest

A contest is a great way to generate interest and excitement in your photo booth event. People love to compete for prizes, so this is a great way to get people talking about your event.

13. Give Out Freebies

Giving out freebies is excellent for generating interest in your photo booth event. People love free stuff, so this is a great way to get people talking about your event.

14. Make It Interactive

Making your photo booth event interactive is a great way to get people talking about it. People love to be able to participate in events, so this is perfect for getting people interested in your event.

15. Provide Entertainment

If you can provide Entertainment at your photo booth event, you'll be sure to get people talking about it. People love entertainment, so this is a great way to get people interested in your event. Brainstorm and think of creative strategies to make this an interactive event.

16. Giveaway Branded Swag

Giving away branded swag will get people talking about your company and event. Once again, people adore free stuff, and if it's something they can use, they'll be even more likely to talk about your event.

17. Have a Theme

A theme for your photo booth event is a great way to get people interested and engaged. People love themed affairs. So be sure to research and see what type of themes are best.

18. Make It Unique

Making your photo booth event unique will help you stand out from the crowd. Just make sure that an unforgettable experience is accomplished tastefully.

19. Get Creative

Getting creative with your photo booth event is a great way to get people talking about it. People love innovative experiences, so doing this will draw people, near and far, to your booth.

20. Have Props and Accessories Available

Making sure props and accessories are available at your photo booth event is a great way to get people talking about it. Ensure that the props and accessories used is commemorative for your brand.

21. Have Fun

Lastly, be sure to have fun with your photo booth event. People can sense when you're having fun and will be more likely to have fun too. And if they have fun, they'll be sure to talk about your event.

By following these tips, you can ensure that your photo booth event is a success and that you're able to promote your brand to new heights. Experiential marketing is a great way to connect with your target audience and promote your brand. Consider a photo booth experiential marketing campaign if you're looking for a new way to market your business.


Advantages of digital photo booths and experiential marketing

13 Advantages of Digital Photo Booths and Experiential Marketing

There are many advantages of digital photo booths and experiential marketing. Here are 13 experiential Marketing benefits of doing a photo booth campaign:

1. Connects You With Your Target Audience

Experiential marketing allows you to connect with your target audience in a more personal and intimate setting. This type of marketing allows you to create experiences that your target audience will remember and discuss.

2. Helps You Build Brand Awareness and Recognition

You can build brand awareness and recognition when you do a photo booth experiential marketing campaign. People will see your brand name and logo when they see the photos taken in the booth. Doing this gives your company more exposure and can help you gain new customers.

3. Increases Brand Loyalty

Experiential marketing can also help you increase brand loyalty among your target audience. When you provide a positive and memorable experience for your target audience, they will likely remain loyal to your brand. And they are more likely eager to share their experience with others.

4. Drives Sales

Experiential marketing can also help you drive sales for your business. 

By creating a positive and unforgettable experience for your target audience, you're convert them into paying customers. And paying customers can become repeat customers. Getting more sales is one of the best advantages of experiential marketing.

5. Generates Positive Word-of-Mouth

You can generate positive word-of-mouth for your brand when you do a photo booth experiential marketing campaign. People will talk about their experience with your brand and tell their friends and family about your company. 

People will rave and talk about your business online and offline. That is one of the most valuable forms of marketing because it's free and comes from people your target audience trusts.

6. Boosts Social Media Engagement

Outsnapped photo booths provide instant sharing
OutSnapped Photo Booths provide instant sharing to boost social media engagement.

A photo booth experiential marketing campaign can also help boost your brand's social media engagement and presence. People will take photos in the photo booth and share them on social media. 

And when they share them, they'll tag your brand's social media accounts. Doing this will help you increase your social media reach and get more people talking about your brand.

7. Helps You Collect Customer Data

You can collect customer data when you do a photo booth experiential marketing campaign. For example, you can collect information such as names, email addresses, and phone numbers. This customer data can be used to follow up with your customers and turn them into paying customers. 

Photo booth marketing is intelligent to get their information and gain a customer for life. Because anytime your company comes out with new products, you can email or text your list and let them know.

8. Improves Customer Relationships

Experiential marketing can also help you improve customer relationships. When you provide a positive and fantastic experience for your target audience, they can develop a positive relationship with your brand. And when they have a positive relationship with your brand, they're more likely to become loyal customers.

9. Gathers Customer Feedback

Another advantage of experiential marketing is that it allows you to gather feedback from your target audience. You can use this feedback to improve your products and services. And you can use it to make your customer experience even better. 

Asking for feedback shows that you care about your customers and their experience with your brand.

10. It's Cost-Effective

Experiential marketing is a cost-effective way to market your business. It's more affordable than traditional marketing methods such as TV commercials and print ads. And it's more effective in today's digital world. With experiential marketing, you can get more bang for your buck.

11. Allows You to Promote Your Business in a Fun and Exciting Way

A photo booth experiential marketing campaign is a fun and exciting way to promote your business. This type of marketing allows you to interact with your target audience in a fun and unique way. 

In addition, people will enjoy taking photos in the booth and remember your brand. Essentially, you make people's day enjoyable, which is always good.

12. You Can Stand Out From Your Competition

In today's competitive business world, it's crucial to stand out from your competition. And experiential marketing allows you to do just that. 

With this type of marketing, you can create unique and memorable experiences for your target audience. That will help you differentiate your brand from your competitors and make it more memorable.

13. It's a Flexible Marketing Strategy

Experiential marketing is a flexible marketing strategy. You can use it to promote almost any type of business. Whether you're a small business or a large corporation, experiential marketing can help you achieve your marketing goals.


Are You Ready to Increase Your Brand Exposure With Photo Booth Marketing?

As you can see, running a photo booth experiential marketing campaign has many benefits. Suppose you're looking for a way to increase brand exposure and interact with your target audience. In that case, this type of marketing is for you. 

It's a cost-effective and flexible marketing strategy to promote almost any business. 

So what are you waiting for? Contact Outsnapped today and let us help you create a photo booth marketing campaign that will help you achieve your marketing goals.

What Is Experiential Marketing?

Experiential marketing, also referred to as "engagement marketing," is a marketing strategy that directly engages consumers and encourages them to participate in a meaningful brand experience.

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