Did you know that when it comes to the most successful marketing tactics, it's not digital marketing that is the most effective for industry professionals? Nope. 38.3% of professionals polled said experiential marketing and events were the most successful form of marketing.
If you're looking to add a unique twist to your next event, consider using a green screen photo booth. These booths are a great way to engage guests, increase brand awareness, and provide a memorable customer experience they won't be able to forget.
While it might seem as simple as renting a booth and having attendees take photos, there's a lot more to successful experiential marketing than that. This guide will help you make the most of your green screen photo booth experience and stand out from the competition.
A green screen photo booth is a type of photo booth that uses green screen technology to provide a variety of backgrounds for photos. As technology advances, these types of marketing tools are becoming even more diverse than ever.
For example, did you know that you no longer need a traditional green screen to take photos with unique or branded backgrounds? AI technology can now find humans in the photo frame, cut them out, and drop them into virtual backgrounds.
This means that, when using a photo booth green screen, guests can have their photos taken against a variety of backgrounds, including landscapes, cityscapes, and even fantasy backgrounds.
This provides a unique way for guests to capture memories and create keepsakes from their events. As a marketer, though, this means that you can quickly and easily create branded photo backdrops as part of event marketing or experiential marketing.
Before we get any further, it's important to ensure you understand what experiential marketing is.
Quite simply, it's a type of marketing that focuses on creating experiences for customers and potential customers. The goal is to create a positive emotional connection between the customer and the brand.
What sets experiential marketing apart from other types of marketing is that it involves the senses, emotions, and personal interactions. It's immersive and interactive, designed to create an unforgettable experience.
Sounds a lot like using a green screen photo booth, right? Exactly. These types of marketing tools allow event planners and marketing teams to create immersive branding experiences that foster conversations and create conversions.
Don't believe in the power of experiential marketing? Some of the most successful brands in the world use experiential marketing to great effect.
Nike, for example, has used experiential marketing to great effect with its innovative pop-up stores and immersive product experiences.
If you're looking to take your marketing to the next level, experiential marketing may be just what you need. By focusing on creating positive experiences for your customers, you can build powerful emotional bonds that will keep them coming back for more.
One simple way to do this? Take advantage of the benefits of a green screen photo booth.
Using a green screen photo booth for marketing can be a great way to get people interested in your products or services. Not only does the mere presence of a photo booth draw attention, but its a simple way to immerse guests in an interactive experience that you can:
You can also use the photos to generate leads, by providing a link to your website or social media channels. And, because the photos can be shared online, you can reach a wide audience with your marketing message.
Ultimately, if you're looking for a fun and effective way to market your business, consider using a green screen video booth.
Before you launch any type of marketing campaign, it's important to understand what your goals are. Having a clear understanding of your goals ensures you know what to measure to gauge the campaigns effectiveness.
There are a few key indicators that can help you determine whether or not your experiential marketing campaign was successful.
Many businesses use experiential marketing as a way to reach new customers and boost sales. But how do you measure the results of your experiential marketing campaigns? One way to gauge their effectiveness is to track changes in sales before and after the campaign.
If you see a significant increase in sales, it's a good indication that your campaign was successful in reaching new customers and driving them to make a purchase.
Social media metrics can be an incredibly valuable way to measure the results of experiential marketing campaigns. This is mainly because, when it comes to photo booths, the actual marketing product itself is highly shareable and potentially viral.
How can you measure the right metrics, though? By tracking the number of likes, comments, and shares on posts about the campaign, you can get an idea of how much reach and engagement you're getting.
Additionally, it's helpful to look at the demographics of those who are interacting with your posts to see if the campaign is resonating with your target audience. While it's great to attract others outside your main audience, you want to focus your efforts on those likely to convert.
Finally, track any sales or other conversions that result from social media posts about the campaign. You might need to connect third-party analytics to your social monitoring tools for this. It's worth it, though.
Experiential marketing is all about creating an engaging and memorable experience for potential customers. As you might imagine, this can often lead to higher conversion rates. This is because it all comes down to personalization.
Adobe found that 80% of consumers are more likely to make a purchase when a brand offers a personalized experience. With an AI-powered green screen photo booth on hand, you can personalize the marketing experience as much or as little as you need to.
However, we digress. If you're looking to measure the success of your experiential marketing campaigns, keep an eye on conversion rates. Higher conversion rates are a good sign that your campaigns are having a positive impact.
If you're looking for a way to take your experiential marketing to the next level, we've established that it's a great idea to consider using a green screen photo booth.
However, before you run out looking for a green screen photo booth rental, here are a few things to consider. Follow these tips to ensure you see success with your experiential marketing campaign.
How will you promote your event? What are you doing to get the word out early? Answering these questions before your event with your green screen video booth is key.
By getting the word out early and making sure your target audience knows about the event, you'll be able to ensure a good turnout. Not only that, but you can build anticipation so that your target audience comes eager to engage and ready to interact.
You can promote the event through various channels, such as social media, email marketing, and even traditional marketing methods like flyers and posters.
Make sure to include all the details people will need to know, such as when and where the event will be taking place, what they need to bring, and what they'll be able to do at the booth.
To make the most of any photo booth campaign, be sure to create a branded hashtag for social media. This will help to ensure that all of the photos from the event are collected in one place, and it will also help to create some buzz around the event itself.
Be sure to promote the hashtag in advance and encourage guests to use it when posting their photos from the event. If you need to, offer a prize or incentive for those who use the hashtag. For example, you could offer a free product to the person with the best photo.
Brand ambassadors are people who love your brand and are passionate about it. They're the perfect people to help you promote your event and get people excited about it.
Reach out to some of your biggest fans and ask them if they'd be interested in being a part of your event. Not only will they be more likely to say yes, but they'll also be more likely to tell their friends about it.
After all, that's what experiential marketing is all about creating an experience that people will want to share with others.
Developing a post-event strategy is critical to ensure you get the most out of your green screen photo booth experience.
First, be sure to collect contact information from all guests who use the booth. This way, you can follow up with them after the event and invite them to view and share their photos.
Next, take advantage of social media. Post some of the best photos from the booth on your company's Facebook page or Instagram account and encourage guests to tag themselves. Remember to follow up on comments, though.
Finally, don't forget to download all of the photos and videos and save them for future marketing campaigns.
What about other pre-launch tips you can implement to make the most of your green screen photo booth? If you've followed the tips above but are still struggling to justify the value of this marketing tool, implement these four strategies first.
When it comes to experiential marketing campaigns, the focal point is often an interactive activity or attraction, like a green screen photo booth. However, a great image and message can be completely lost if it's not tailored to the right people.
For example, if your target audience is young adults, a scene from a popular movie or TV show would likely be more successful than generic tropical beach backgrounds.
Understanding who your target audience is and what they're interested in can make all the difference in making your green screen photo booth a hit with them. It also helps in determining the overall theme and messaging of your experiential marketing campaign.
One way to offer value when using a green screen photo booth in an experiential marketing campaign is by incorporating it into interactive product demonstrations.
For example, customers could step into the photo booth and be transported via green screen technology into a virtual demonstration of the product in action. This allows customers to see the product in a fun and immersive way. It also gives them a chance to test it out themselves.
Another way to offer value is by creating a fun contest or giveaway. At Outsnapped, for example, we offer a Scratch and Win feature that's always a hit with photobooth guests.
As mentioned above, with the power of social media, you can take your photo booth experience to the next level. Here are a few tips on how to make the most of a green screen photo booth:
Regardless of how you chose to use social media, there's no doubt that it should be a part of any great experiential marketing campaign. After all, photo booth photos are just so Instagrammable.
While building brand awareness is great, you want to ensure you're capturing important customer data, too. As part of the photo or video experience, find a way to ask for basic data such as a person's name and email address. Then, reuse this in a remarketing campaign.
At Outsnapped, we can help you create this type of experience. We work with you to integrate a solid photo and video experience into the process of your marketing and remarketing efforts.
Are you sold on the benefits of using a green screen photo booth as part of your next unique marketing initiative? At Outsnapped, our photo booth rentals are the perfect way to make your next event unforgettable.
Click here to view all of our rental options available!